John O'Toole papers, 1954-1990 and undated.

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John O'Toole papers, 1954-1990 and undated.

http://www.worldcat.org/oclc/37954474

Collection covers the years 1954-1990, with the bulk of materials dating from the 1980s, roughly the period when O'Toole served as Chairman of Foote, Cone & Belding (FCB), and as an executive with the American Association of Advertising Agencies (AAAA). The collection primarily consists of correspondence; speeches; research reports; business presentations; and slides related to FCB management and advertising activities. Includes 16mm film and audiotapes. The collection also includes several proofs; clippings; and a film of television advertisements for Merrill Lynch. Advertisers represented in the collection include British Airways; Clairol; Colgate-Palmolive; Frito-Lay; Gillette; Heinz; Jockey; Pepsi; Sunkist; and Volkswagen.

17250 items (23 lin. ft.)

eng,

fre,

ita,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7398768

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 15 Entities related to this resource.

Jockey International

http://n2t.net/ark:/99166/w6fv3p4p (corporateBody)

Colgate-Palmolive Company

http://n2t.net/ark:/99166/w6sb8v6g (corporateBody)

Volkswagenwerk

http://n2t.net/ark:/99166/w6jb0dzr (corporateBody)

Frito-Lay, Inc.

http://n2t.net/ark:/99166/w6wm680p (corporateBody)

British airways

http://n2t.net/ark:/99166/w6kd6r9n (corporateBody)

Clairol, inc.

http://n2t.net/ark:/99166/w6z94f9j (corporateBody)

Foote, Cone & Belding.

http://n2t.net/ark:/99166/w61c7693 (corporateBody)

O'Toole, John E.

http://n2t.net/ark:/99166/w6sj346z (person)

American advertising executive who served as Chairman of Foote, Cone & Belding, Inc. (FCB) from 1981-1985. He also served as President of the American Association of Advertising Agencies (AAAA) from 1988-1995. Died in 1995. From the description of John O'Toole papers, 1954-1990 and undated. (Duke University Library). WorldCat record id: 37954474 ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Gillette company

http://n2t.net/ark:/99166/w6wx2gpq (corporateBody)

H.J. Heinz Company

http://n2t.net/ark:/99166/w6q280v8 (corporateBody)

Henry John Heinz, a pioneer in the food processing industry, established Heinz, Noble & Co. in 1869 with partner L. Clarence Noble to make and sell processed foods. Horseradish was the company's first product of a quickly expanding line. Financial difficulties forced company bankruptcy in 1875. The following year Heinz established a new company, the F & J Heinz Co. with his brother John and cousin Frederick. In 1888, Henry Heinz gains financial control of F & J Heinz and changed its ...

Merrill Lynch & Co. (1973-)

http://n2t.net/ark:/99166/w6s23bs7 (corporateBody)

PepsiCo, inc.

http://n2t.net/ark:/99166/w6q86b9j (corporateBody)

Sunkist Growers, inc.

http://n2t.net/ark:/99166/w6bp59nz (corporateBody)

American Association of Advertising Agencies

http://n2t.net/ark:/99166/w6ck2kct (corporateBody)

National trade association founded in 1917 to represent the public advertising agency business. From the description of Records, 1918-1992. (Duke University Library). WorldCat record id: 81999843 From the description of American Association of Advertising Agencies records, 1918-1998. (Duke University Library). WorldCat record id: 38247437 1900 American Advertising Agents' Association ...